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Digital Marketing

/Tag:Digital Marketing

4 Step Social Media Plan for Small Business

Being a small business on social media is the epitome of being a small fish in an ocean. You are competing with millions of companies shouting out for attention at the same time. It can seem like an impossible job to get noticed on social and to make it work for you. And while there’s no definitive key to success, a well thought out social media plan may help you succeed. Write a Blog A blog is the first and one of the most important pieces of any social media [...]

By | July 14th, 2015|Blog, Content, Digital Marketing, SEO|Comments Off on 4 Step Social Media Plan for Small Business
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5 Social Media Tips for the Busy Entreprenuer

Running your own business is exhausting. There are countless demands on your time and it can be a struggle just to keep all the cogs turning. Then, when someone tells you that beyond paying your bills, getting new clients, and making a living, you "have to have" an active social media presence. BAM! It can seem like a slap in the face and a completely unnecessary waste of time. How could Facebook be more important than closing a new client? How can Twitter outweigh being able to pay your bills? [...]

By | June 11th, 2015|Blog, Content, Digital Marketing, Freelance|Comments Off on 5 Social Media Tips for the Busy Entreprenuer
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A Beginners Guide to Writing SEO Content: Part 1

What is SEO? SEO stands for "Search Engine Optimization." Basically, SEO is the process of optimizing your content, and especially your website, to be easy to find on search engines such as Google, Bing, and/or Yahoo. What is content? Content can refer to any information that can be found and consumed on the Internet. This can refer to your company blogs, your social media, or even the 'home' page and/or 'about' page of your website. What is SEO content? When you combine these two terms you refer to any information [...]

By | April 13th, 2015|Blog, Content, SEO|Comments Off on A Beginners Guide to Writing SEO Content: Part 1
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The New Advertising Landscape…Digital Marketing

Crafting functional, interactive marketing content isn't easy. If it was, Mad Men and its ilk wouldn't exist. No, the reason why advertising and marketing firms exist is because writing, filming, designing, and sharing content that encourages clients and customers to perform action is a very difficult job. How can you get inside your client's head? What does your customer really want? How do you sell without selling? The scope of the advertising landscape has changed drastically since the Mad Men era. Billboards, commercials, and magazine advertisements still exist, but there's a feeling in [...]

By | April 3rd, 2015|Blog, Digital Marketing|Comments Off on The New Advertising Landscape…Digital Marketing
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