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//Digital Marketing

How Ironman Training Is Helping My Freelance Writing

About three weeks ago, I made a split second decision. I was going to compete in an Ironman. Why not? I run a freelance writing business; I have the time to train. At least, that's my thought. What Is an Ironman? If you don't know what an Ironman competition is, let me break it down. It's a race encompassing three disciplines: swimming, biking, and running. The race is 140.6 miles long and racers have 16 hours to cross the finish line. It's broken down into a: 2.4-mile swim 112-mile bike [...]

By | June 17th, 2016|Blog, Content, Digital Marketing, Freelance, Writing|1 Comment

An Epic Social Media Infographic for Freelancers

I love social media. But, let's be honest, it can also be a big fat pain in the ass! I either hate it or love it. It depends on the day. The truth is that I hate how often social media changes. It seems like every few weeks new rules, updates, and requirements are posted. How's a busy freelancer supposed to keep up-to-date? I know it's something I struggle with. I get so focused on my clients that I forget my own social media and blog. It's a common problem, [...]

By | June 2nd, 2016|Blog, Content, Digital Marketing, Freelance|0 Comments

9 Content Writing & Client Satisfaction Tips

The biggest struggle of any freelancer, any business, is client satisfaction. Sometimes it can feel like you are doing your very best, and yet nothing you do is good enough. And unfortunately, sometimes it seems like when it rains it pours. When it comes to content writing, sometimes I hit it the nail on the head, and sometimes I fail. As a freelancer, failure is the worst. There's no one to blame but yourself. If they don't like your content writing, it feels like a reflection on your entire being. Failure [...]

By | September 1st, 2015|Blog, Content, Digital Marketing, Freelance, Writing|0 Comments

11 Steps to Write a Great Blog

I need you to write a great blog. What does that even mean? Who's grading the blog to determine whether it's great? What level of greatness is expected? Everyone blogs nowadays, is a great blog even possible? It's true, blogging is a pervasive part of business. What it takes to write a great blog today is not what it took just a few years ago. There's no secret formula to help you write a great blog, but there are definitely key elements that every blog has no matter who is writing it. [...]

By | August 7th, 2015|Blog, Content, Digital Marketing, SEO, Writing|3 Comments

4 Step Social Media Plan for Small Business

Being a small business on social media is the epitome of being a small fish in an ocean. You are competing with millions of companies shouting out for attention at the same time. It can seem like an impossible job to get noticed on social and to make it work for you. And while there’s no definitive key to success, a well thought out social media plan may help you succeed. Write a Blog A blog is the first and one of the most important pieces of any social media [...]

By | July 14th, 2015|Blog, Content, Digital Marketing, SEO|0 Comments

7 Tips to Work with a Ghostwriter

The past few months have been an incredible learning experience. I've dived into freelance writing with both feet and immersed myself in a world unlike any I've ever known. The great news is that I'm not alone. There are an incredible amount of freelance writers making a living in the field. It means fierce competition, but it also means other writers can understand my struggle. Ghostwriting has been unexpectedly difficult. It's what I want to do and I'm skilled at ghostwriting, but to be honest, I've discovered that many individuals and [...]

By | July 10th, 2015|Blog, Content, Creative, Digital Marketing, Freelance, Writing|2 Comments

5 Social Media Tips for the Busy Entreprenuer

Running your own business is exhausting. There are countless demands on your time and it can be a struggle just to keep all the cogs turning. Then, when someone tells you that beyond paying your bills, getting new clients, and making a living, you "have to have" an active social media presence. BAM! It can seem like a slap in the face and a completely unnecessary waste of time. How could Facebook be more important than closing a new client? How can Twitter outweigh being able to pay your bills? [...]

By | June 11th, 2015|Blog, Content, Digital Marketing, Freelance|0 Comments

Which Style Guide Is Right for You?

There are a multitude of different grammar and writing style guides available on the market. Each guide is appropriate to use, and you can't go wrong as long as you choose a specific style guide and stick to it. However, I won't deny that this process can be frustrating. It's part of the English language. If you can write "that that" in a sentence then you have to accept that there are multiple correct ways to write the same sentence. The following blog will hopefully grant you a little bit of [...]

By | June 1st, 2015|Blog, Content, Digital Marketing, Writing|0 Comments

5 Tips for Hiring a Great Writer

Good writers are in high demand. The issue is, there seem to be hundreds of thousands of individuals claiming to be exceptional writers. Even worse, the quality of those writers varies so much, it feels like a shot in the dark to find the right one. Even if you ask for proposals, you may find that many submissions are from individuals who have no business being a writer. So how do you find the diamond in the rough? Be willing to pay what a writer is worth. A real writer and [...]

By | April 23rd, 2015|Blog, Content, Digital Marketing, Writing|0 Comments

The New Advertising Landscape…Digital Marketing

Crafting functional, interactive marketing content isn't easy. If it was, Mad Men and its ilk wouldn't exist. No, the reason why advertising and marketing firms exist is because writing, filming, designing, and sharing content that encourages clients and customers to perform action is a very difficult job. How can you get inside your client's head? What does your customer really want? How do you sell without selling? The scope of the advertising landscape has changed drastically since the Mad Men era. Billboards, commercials, and magazine advertisements still exist, but there's a feeling in [...]

By | April 3rd, 2015|Blog, Digital Marketing|0 Comments