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4 Step Social Media Plan for Small Business

Being a small business on social media is the epitome of being a small fish in an ocean. You are competing with millions of companies shouting out for attention at the same time. It can seem like an impossible job to get noticed on social and to make it work for you. And while there’s no definitive key to success, a well thought out social media plan may help you succeed. Write a Blog A blog is the first and one of the most important pieces of any social media [...]

By | July 14th, 2015|Blog, Content, Digital Marketing, SEO|0 Comments

7 Tips to Work with a Ghostwriter

The past few months have been an incredible learning experience. I've dived into freelance writing with both feet and immersed myself in a world unlike any I've ever known. The great news is that I'm not alone. There are an incredible amount of freelance writers making a living in the field. It means fierce competition, but it also means other writers can understand my struggle. Ghostwriting has been unexpectedly difficult. It's what I want to do and I'm skilled at ghostwriting, but to be honest, I've discovered that many individuals and [...]

By | July 10th, 2015|Blog, Content, Creative, Digital Marketing, Freelance, Writing|2 Comments

The Dos and Don’ts of Theater Etiquette

A single moment. A breath of anticipation as you slide into your seat. You're early, but missing curtain call wasn't worth the risk. The minutes and seconds tick by with agonizing timidity. The seats fill up around you. The lights dim. And then, the curtain opens, and the smile that lights your face stays with you until the show ends. That is what it's like to watch a Broadway production. Whether it's your first show or your fiftieth, there's nothing that can surpass live theater. As you watch, you're constantly [...]

By | June 25th, 2015|Blog, Personal|0 Comments

Which Style Guide Is Right for You?

There are a multitude of different grammar and writing style guides available on the market. Each guide is appropriate to use, and you can't go wrong as long as you choose a specific style guide and stick to it. However, I won't deny that this process can be frustrating. It's part of the English language. If you can write "that that" in a sentence then you have to accept that there are multiple correct ways to write the same sentence. The following blog will hopefully grant you a little bit of [...]

By | June 1st, 2015|Blog, Content, Digital Marketing, Writing|0 Comments

A Beginners Guide to Writing SEO Content: Part 2

Last blog we looked at the four key concepts to keep in mind when writing SEO content. Now, we're going to dive in and look at the various types of SEO content. You might be surprised, you have more opportunities than you think. SEO content can include any and all of the following: Blogs: A great place to start is with a great blog. A well written and regularly updated blog can provide you with endless opportunities to craft SEO content. What's great about a blog? It can be anything [...]

By | April 16th, 2015|Blog, SEO|1 Comment

A Beginners Guide to Writing SEO Content: Part 1

What is SEO? SEO stands for "Search Engine Optimization." Basically, SEO is the process of optimizing your content, and especially your website, to be easy to find on search engines such as Google, Bing, and/or Yahoo. What is content? Content can refer to any information that can be found and consumed on the Internet. This can refer to your company blogs, your social media, or even the 'home' page and/or 'about' page of your website. What is SEO content? When you combine these two terms you refer to any information [...]

By | April 13th, 2015|Blog, Content, SEO|0 Comments