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An Epic Social Media Infographic for Freelancers

I love social media. But, let's be honest, it can also be a big fat pain in the ass! I either hate it or love it. It depends on the day. The truth is that I hate how often social media changes. It seems like every few weeks new rules, updates, and requirements are posted. How's a busy freelancer supposed to keep up-to-date? I know it's something I struggle with. I get so focused on my clients that I forget my own social media and blog. It's a common problem, [...]

By | June 2nd, 2016|Blog, Content, Digital Marketing, Freelance|0 Comments

4 Step Social Media Plan for Small Business

Being a small business on social media is the epitome of being a small fish in an ocean. You are competing with millions of companies shouting out for attention at the same time. It can seem like an impossible job to get noticed on social and to make it work for you. And while there’s no definitive key to success, a well thought out social media plan may help you succeed. Write a Blog A blog is the first and one of the most important pieces of any social media [...]

By | July 14th, 2015|Blog, Content, Digital Marketing, SEO|0 Comments

5 Social Media Tips for the Busy Entreprenuer

Running your own business is exhausting. There are countless demands on your time and it can be a struggle just to keep all the cogs turning. Then, when someone tells you that beyond paying your bills, getting new clients, and making a living, you "have to have" an active social media presence. BAM! It can seem like a slap in the face and a completely unnecessary waste of time. How could Facebook be more important than closing a new client? How can Twitter outweigh being able to pay your bills? [...]

By | June 11th, 2015|Blog, Content, Digital Marketing, Freelance|0 Comments

5 Tips for Hiring a Great Writer

Good writers are in high demand. The issue is, there seem to be hundreds of thousands of individuals claiming to be exceptional writers. Even worse, the quality of those writers varies so much, it feels like a shot in the dark to find the right one. Even if you ask for proposals, you may find that many submissions are from individuals who have no business being a writer. So how do you find the diamond in the rough? Be willing to pay what a writer is worth. A real writer and [...]

By | April 23rd, 2015|Blog, Content, Digital Marketing, Writing|0 Comments

A Beginners Guide to Writing SEO Content: Part 1

What is SEO? SEO stands for "Search Engine Optimization." Basically, SEO is the process of optimizing your content, and especially your website, to be easy to find on search engines such as Google, Bing, and/or Yahoo. What is content? Content can refer to any information that can be found and consumed on the Internet. This can refer to your company blogs, your social media, or even the 'home' page and/or 'about' page of your website. What is SEO content? When you combine these two terms you refer to any information [...]

By | April 13th, 2015|Blog, Content, SEO|0 Comments

How To Craft Great Content

Crafting great content isn't easy: whether you're advertising for a new product/service, responding to a prompt, or trying to write a book that will actually sell copies. When you open up a new Word document or grab a pen and paper, it can seem as if the words escape you. They can be as elusive as that leprechaun you tried to catch when you were a kid. And, unfortunately, there's no big secret. I'm not about to provide you with the "ONE BIG IDEA" that will magically change everything and get you your pot of [...]

By | April 6th, 2015|Blog, Content|0 Comments

The New Advertising Landscape…Digital Marketing

Crafting functional, interactive marketing content isn't easy. If it was, Mad Men and its ilk wouldn't exist. No, the reason why advertising and marketing firms exist is because writing, filming, designing, and sharing content that encourages clients and customers to perform action is a very difficult job. How can you get inside your client's head? What does your customer really want? How do you sell without selling? The scope of the advertising landscape has changed drastically since the Mad Men era. Billboards, commercials, and magazine advertisements still exist, but there's a feeling in [...]

By | April 3rd, 2015|Blog, Digital Marketing|0 Comments