I love what I do. I am a writer, a solitary profession by nature, and 95% of the time I don't mind being alone. Freelancing allows me to do the work that I want, when and how I want to do it. However, only a few weeks into my new career field and I've discovered a snag. Okay, so "snag" might not be the correct word. Let's say instead that I have realized something that I didn't plan for and think of previously. When you work alone, there is no [...]
Good writers are in high demand. The issue is, there seem to be hundreds of thousands of individuals claiming to be exceptional writers. Even worse, the quality of those writers varies so much, it feels like a shot in the dark to find the right one. Even if you ask for proposals, you may find that many submissions are from individuals who have no business being a writer. So how do you find the diamond in the rough? Be willing to pay what a writer is worth. A real writer and [...]
Creative blocks can be your worst nightmare. There is nothing more frustrating than sitting down to punch out a blog, complete a project, or even write an email, and realizing that your brain is not functioning. You have nothing to say. We've all been there, multiple times. So what do you do? We just got back from a trip to Jamaica. We went for business but stayed longer for pleasure. It was a fabulous trip and I'm bringing back great memories, a nice sunburn, and some wonderful relaxation. I'm a [...]
Last blog we looked at the four key concepts to keep in mind when writing SEO content. Now, we're going to dive in and look at the various types of SEO content. You might be surprised, you have more opportunities than you think. SEO content can include any and all of the following: Blogs: A great place to start is with a great blog. A well written and regularly updated blog can provide you with endless opportunities to craft SEO content. What's great about a blog? It can be anything [...]
What is SEO? SEO stands for "Search Engine Optimization." Basically, SEO is the process of optimizing your content, and especially your website, to be easy to find on search engines such as Google, Bing, and/or Yahoo. What is content? Content can refer to any information that can be found and consumed on the Internet. This can refer to your company blogs, your social media, or even the 'home' page and/or 'about' page of your website. What is SEO content? When you combine these two terms you refer to any information [...]
Crafting great content isn't easy: whether you're advertising for a new product/service, responding to a prompt, or trying to write a book that will actually sell copies. When you open up a new Word document or grab a pen and paper, it can seem as if the words escape you. They can be as elusive as that leprechaun you tried to catch when you were a kid. And, unfortunately, there's no big secret. I'm not about to provide you with the "ONE BIG IDEA" that will magically change everything and get you your pot of [...]
Crafting functional, interactive marketing content isn't easy. If it was, Mad Men and its ilk wouldn't exist. No, the reason why advertising and marketing firms exist is because writing, filming, designing, and sharing content that encourages clients and customers to perform action is a very difficult job. How can you get inside your client's head? What does your customer really want? How do you sell without selling? The scope of the advertising landscape has changed drastically since the Mad Men era. Billboards, commercials, and magazine advertisements still exist, but there's a feeling in [...]
